Tyler Brûlé: the man who sold the world
Through the super-styled pages of Wallpaper* and Monocle, Tyler Brûlé has turned his own life into a successful business. Ruaridh Nicoll from the Guardian meets the punctilious tastemaker.
“But as soon as the legal restrictions fell away, Brûlé went back into magazines, founding Monocle. A compendium of global, newsy nuggets with a furious aversion to celebrity, it wanders from Saudi arms deals to fashion shoots in Tokyo barber shops, all leavened with an obsessive fascination with aviation. It is about the infrastructure of living internationally. It earnestly, if wittily, wants us to enjoy our planes, our hotels, our metro transportation systems. But it’s never going to advise you to kick off all your clothes and jump into the nearest stream. Brûlé says he’s selling more than 70,000 copies of Monocle at £6 each. According to ABC, who audit these things, 11,000 sell at newsstands and 2,000 by subscription in the UK, while the rest go abroad.”
Read the whole article here)