Business of Fashion - Inside Supreme Reading recommendation by our team: “In a two part series, courtesy of our friends at 032c, BoF takes you inside notoriously press shy, New York-based streetwear brand Supreme. Today, in Part I, we examine how Supreme — the Chanel of downtown streetwear —became a global cult brand with its own myths, iconography and belief systems.” (via Inside Supreme: Anatomy of a Global Streetwear Cult — Part I | BoF – The Business of Fashion)

Business of Fashion - Inside Supreme

Reading recommendation by our team: “In a two part series, courtesy of our friends at 032c, BoF takes you inside notoriously press shy, New York-based streetwear brand Supreme. Today, in Part I, we examine how Supreme — the Chanel of downtown streetwear —became a global cult brand with its own myths, iconography and belief systems.”

(via Inside Supreme: Anatomy of a Global Streetwear Cult — Part I | BoF – The Business of Fashion)

11.01.2012 — 12:10 — 4 notes — Permalink

Notes

  1. freundevonfreunden posted this