Tender’s William Krol Visits Tenue de Nîmes

To celebrate our Tenue de Nîmes collaboration with William Krol’s Tender Co. we decided to invite Krol to our denim store in Amsterdam. William was kind enough to tell us everything about his lovely brand and the story behind his ‘Tender’ concept. The video could have lasted for hours. The British denim professor, who learned the basics at Evisu in Japan, is literally a living denim encyclopedia. We at Tenue de Nîmes believe his brand and more importantly his products personify a refreshing, contemporary view on heritage denim.

Tender Co. stepped away from traditional 5-pocket vintage denim. And although every single jean somehow reminds us of early 1900’s denim his signature is unique, refreshing and unlike any denim product we have ever seen. Enjoy the show. (via Tenue de Nîmes)

23.09.2011 — 18:24 — Permalink