The Secret of Nike’s Success: The HTM Triangle
"The role of design at a company is to allow you to recreate yourself, to allow your company to find a new way of success before the old way fails.” - Mark Parker
What’s the secret behind Nike’s success? The answer is HTM, a three-person design collaboration between CEO Mark Parker, designer Tinker Hatfield, and creative consultant Hiroshi Fujiwara.
In the first article of 032c magazine's brand new website, we read a great story that covers the 032c team’s exploration of Nike’s headquarters to discuss the HTM collaboration, its methods, and impact on the company and footwear design.
Reading well spent!